ToB Strategic Narrative

Built a strong core business,
but struggling to articulate the next growth curve?

Translate complex strategy into clear customer value.
Transform success stories into highly effective sales enablement assets.

Tailored for ToB enterprises with annual revenues over 50M RMB, possessing established core businesses but launching new second-curve ventures. We help you articulate your strategy, construct sales assets, and validate directions at minimal cost.

15 Years
ToB Strategy & Narrative
Experience at
Alibaba / Tencent / Shunwang
Low-Risk Pilot
Milestone-based, Refund Guarantee
THE DILEMMA

Is Your Second Curve Facing These Narrative Gaps?

You have the technology and product, but your story is unclear, your decks go unused, and strategy fails to convert to revenue.

Clear Strategy, Unclear Value

The high-level direction is set, but on the frontline, customers don't get it: "What does this mean for me? How much money does it actually save?"

One-Off Wins, No Replicable Playbook

Massive effort is spent closing one pilot customer, but you fail to extract reusable playbooks, leaving sales clueless on how to secure the second.

Polished Decks, Zero Frontline Use

Marketing spends weeks designing a 50-page presentation, but sales complains: "It's too abstract. Customers tune out. I stick to my own 3-line scribble."

Capable Team, No Packaging System

The marketing team works hard, but case packaging depends entirely on individual writing styles rather than standard, scalable methodologies.

Core Issue: The bottleneck is not the technology or team work ethic. It is the misalignment between Strategy ↔ Narrative ↔ Case Studies ↔ Frontline Sales ↔ Organization. Dare to B2B acts as a connector to bridge these gaps.

BEFORE & AFTER

The Power of Narrative: Tech Language vs. Business Value

Drag the slider to see how we restructured Tongcheng Digital's sales presentation.

Tongcheng Digital original deck (Technical perspective) Before: Technical Jargon
Tongcheng Digital restructured deck (Customer perspective) After: Customer Value

Before: Original Slide (Technical Specs Focus)

The original presentation stacked labels like "AI Models, Water Reducer Ratio, Tech Support, Multi-module Dashboards." Customers wondered: "The tech sounds complex, but what's my concrete financial benefit?"

After: Translated Slide (Business Value Focus)

Translated complex engineering controls into variables company owners care about: **30% improvement in quality stability, 4%-10% overall efficiency gain, and up to 13.18 RMB extra profit per cubic meter**. Sales pitches become clear, and prospects actively request site visits.

COOPERATION PATHWAYS

Select Your Entry Pathway Based on Strategy Status

We offer two low-barrier entry paths based on your current strategic status. Estimate budgets and delivery cycles in real-time.

Best for: Strategic positioning is established; ready to structure narrative and high-impact sales assets.

Cycle: From 3 Months

Engagement Path:

Phase 1: Narrative Frame

Translate strategy into client language

Phase 2: Flagship Case

Package reusable GTM assets

Phase 3: Playbook Manual

Embed capability into organization

Configure your plan to estimate budget:

Estimated Budget: 130K-230K RMB

Estimated Duration: 2 Weeks + 4-6 Weeks

Best for: Direction unset, needing to define opportunity and route for the second curve from scratch.

Cycle: From 4.5 Months

Engagement Path:

Phase 1: Strategic Anchor

Define direction and lock in feasibility

Phase 2: Flagship Case

Package reusable GTM assets

Phase 3: Playbook Manual

Embed capability into organization

Configure your plan to estimate budget:

Estimated Budget: 210K-350K RMB

Estimated Duration: 4-6 Weeks + 4-6 Weeks

Phase 2 · Flagship Case Packaging

Recommended: Case Packaging

Turn success stories into scalable sales enablement assets

50K-80K RMB (Agile)
100K-200K RMB (Co-pilot)
Duration: 4-6 Weeks (Agile) / 3 Months (Co-pilot)
💡 Smooth Upgrade

Enables seamless transitions from Agile to Co-pilot at any point by paying the differential (50K-120K RMB).

  • Agile Tier Deliverables: In-depth interviews + case write-up + client-facing presentation + sales assets trio
  • Co-pilot Tier Deliverables: Everything in Agile + 2 mid-term tracking reviews + 5-piece sales enablement toolkit (incl. ROI calculator & Q&A lists) + sales enablement workshop
Explore Case Packaging
Phase 3 · Playbook Manual

Advanced: Organization

Embed narrative capability into organizational DNA

Custom Quote
Duration: Retainer / 6+ Months
  • Ideal for companies that have validated the first two phases and are scaling the business.
  • Deliverables: Custom "Corporate Narrative Playbook" + packaging 3-5 reference cases + systemic sales training + monthly retainer consulting.
  • Acceptance Standard: Internal marketing & sales teams can independently package subsequent cases.
Consult Retainer Advising
PROOF & RESULTS

Seeing Their Strategy Clarified for the First Time

Backed by veterans who have engineered narratives for listed platforms and industry giants.

Shunwang Technology
1688
Tencent Cloud

“For the first time, Shunwang Technology's strategy has been clearly communicated.”

Independent Board Director

Shunwang Technology (300113.SZ) · Computing & AI Narrative Restructuring

“Mapping Alibaba 1688's platform strategy and growth trajectory using only external information is highly impressive.”

Former Assistant to President

Alibaba CBU · Current Lazada CEO / Whitepaper Expert

“Shen Fei is a rare expert who both understands ToB narrative and holds deep curiosity for cutting-edge technology.”

Vice President

Tencent Cloud · Brand propagation & case packaging for Tencent QiDian

Shen Fei - ToB Strategic Narrative Expert
ABOUT SHEN FEI

Shen Fei | ToB Strategic Narrative Expert

15 Years of ToB Experience: Translating Strategy, Shaping Sales Enablement Assets.

I am Shen Fei. Since 2012, I have operated on the frontlines of ToB marketing, branding, and strategy. I served as Brand & Marketing General Manager at A-share listed company Shunwang Technology (300113.SZ), where I led the narrative transformation of its second-curve computing and AI business. Prior to that, I served as CEO of Toby.wang, hosting and authoring dozens of industrial internet whitepapers and consulting projects (consulting fees ranging from 300K to 1.2M RMB per project).

I understand strategy, but I despise abstract strategic jargon. I write stories, but I measure sales assets by one metric: does sales use them, and do clients understand them? I bring tier-1 consulting frameworks and frontline combat experience to ToB founders navigating growth transitions.

Operator Track Record

Listed company brand GM + A-round startup marketing partner. I've witnessed high-speed growth and enough failures to only deliver practical, executable roadmaps.

Top-Tier Client Backing

Deeply served platforms like Alibaba 1688, Tencent Cloud, Bain & Company, etc. Specializing in translating hard-core technologies into scalable sales enablement assets.

GET IN TOUCH

Take the First Step: Free Narrative Audit

No upfront commitment required. Simply scan the WeChat QR code to share your current deck, solution, or website link. I will perform a free "Narrative Gap Audit" followed by a 30-minute discovery call.

📱

Phone / WeChat

186-1243-9985

📍

Primary Location

Shanghai

WeChat QR Code

Scan WeChat QR

Please mention "Second Curve" when adding

Diagnosis First, Cooperation Second

Submit Your Inquiry Online

* We respect your privacy. Your information will only be used to contact you regarding this inquiry and will never be shared.